Design Thinking using Creativity in Technology
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“Design Thinking for Leaders in Oracle Corporation”

Unbox conducted a Design Thinking Intensive program for the leaders of Oracle Corporation. This California-headquartered technology corporation sells database software and technology, cloud engineered systems, and enterprise software products. The product managers at Oracle are generally not designers.

During the program they explored

  • – tools and techniques to deeply immerse in the perspectives of end-users
  • – learning about the difficulties people face, as well as uncovering their latent needs and desires to explain their behaviours and
  • – restructuring the process; making the enterprise products more user driven