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Culture Internalization for a Leading Real Estate Firm

Purpose

Design and execute the internalization of seven newly established culture tenets across the organization for a real estate firm. This initiative aimed to align over 700 employees with the company’s cultural values, fostering a unified and engaged workforce that embodies these principles in their daily operations.

Challenge

The real estate firm sought to introduce and embed seven culture tenets throughout its workforce, which was diverse and spread across multiple locations. The primary challenge was ensuring that these tenets were not only communicated but also deeply internalized, leading to sustained behavior change and alignment across all levels of the organization. The firm needed a strategy to engage a large and geographically dispersed workforce, ensuring that the new culture tenets became a core part of the company’s identity.

Unbox Solution

Unbox crafted a comprehensive, multi-phase culture internalization program, focusing on both the launch and sustained engagement around the seven culture tenets. The approach included team-building exercises and cross-functional collaborations to foster shared understanding and collective ownership of the cultural values.

Impact

The culture internalization program significantly enhanced employee engagement and alignment with the firm’s cultural values. The real estate firm witnessed a noticeable shift in employee behavior, with the seven tenets becoming a cornerstone of decision-making and teamwork. Leaders emerged as key drivers of cultural transformation, further reinforcing the values across their teams. Overall, the program fostered a stronger, more cohesive organizational culture that aligned with the firm’s long-term vision.

700+
Pax
7
cultural tenets
8
hours of learning